This could be a report or a special discount, etc.
Once you’re all setup, offer customers something of value in exchange for their contact info. There are also apps for Facebook that let you create contact forms on your page, as well as third party form builders like MailChimp that allow you to collect all your data in one place. If you have a WordPress site, there are numerous WordPress widgets that can do this.
Next, create a sign up form on your website to capture mailing list leads. This could be as simple as an excel spreadsheet (Excel and Word have list templates that can help you with this) or the contact management solution built into your email client (Gmail, Yahoo, Zoho, etc.), though there are more specific Customer Relationship Management (CRM) solutions that scale better. It just takes time.įirst, get a place to keep and organize your mailing list contacts. But if you don’t have any capital to work with, there are ways to build your own mailing list. So it is worth the upfront cost if you have it. The first thing to keep in mind is that a really good mailing list more than pays for itself in terms of Return on Investment (ROI). Best to approach them as a cool to moderately warm prospect. Just remember that opting in doesn’t mean the person is itching to hear from you, necessarily. Like any list, an opt-in list can be a valuable source of information if used correctly. It was the business transaction that affiliated them. An affiliate would be any company they sold their list to. They may sign up for a newsletter within a certain industry and answered “yes” to wanting to receive offers or information from affiliates of that company. To search for specific business mailing lists, go to and find out their SIC (Standard Industrial Classification System) codes for those businesses.Īn “opt-in list” is a list that someone puts themselves on voluntarily. The database is obviously enormous, but there is a way to narrow it down and find the right types of companies to promote to. For example, if a local gym has a marketing partnership with a local smoothie shop, they may choose to share their mailing lists with one another, so they both increase the scope of their target market.ī2B lists are most often complied by SIC code, which is the government’s way of identifying which industry the business operates in. Magazine publishers normally rent out their subscriber list, oftentimes including a one-time usage clause in their contract (which is something you want to avoid).Īn affiliate mailing list is a list compiled by a company you are in partnership with. Subscriber lists target individuals that have subscribed to a particular product of service. Here are some popular consumer mailing lists: Some will include these options (they call them “selects”) in their price – others will add on a penny or two per record for this data.
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These lists can break prospects down by age, income, gender, zip code, occupation, whether they rent or own their home, home value, new homeowners, and other variables. These lists are in turn used to sell products and services directly to individuals and families. A consumer mailing list contains home addresses and/or email addresses of consumers people who buy products either from brick and mortar retailers or online.
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